PROJECT DURATION: April – June 2022


Busy working adults do not have time to shop around locally, a solution is needed so that they could support local businesses, but shop faster and more conveniently.


A click & collect mobile app that organizes items into categories, so the users can browse and find things quickly, shop at any time of the day and collect their orders at a convenient time.


Independent project – user research, ideation, wireframing and prototyping.


I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was working adults who don’t have much time to shop.
This user group confirmed initial assumptions about Mother Nature’s Market customers, many have a busy lifestyle and doesn’t have time to shop around although they would like to support small local businesses.


Problem statement:
Michelle is a busy working mom
who needs click & collect service for her favourite local health food store
because she doesn’t have time to shop around.

User Journey

Mapping Michelle’s user journey revealed how helpful it would be for users to have access to a click & collect app.

Paper wireframes

Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well suited to address user pain points. For the home screen, I prioritized quick and easy browsing through products.

Digital wireframes

As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.
Finding products quickly and easy was a key user need to address in the designs.

Low-fidelity prototype

The low-fidelity prototype connected the primary user flow of browsing and selecting items to purchase. The prototype could be used in a usability study with users.
View Lo-Fi Prototype – Mother Natures Market

Usability study findings

I conducted one usability study using lo-fi wireframe. Findings from the study helped me identify some of the improvements that needed to be made:
  • Users need a better visual of the bottom navigation
  • users would prefer to set up their profiles before using the app
  • users need better cues on how to filter and use categories

Hi-fidelity prototype